Sales funnel calculator

Where does your funnel leak?

Enter your marketing budget and the numbers at each stage, from lead to purchase. See the cost per stage, revenue, ROAS and the stage where most buyers drop out: that is the stage to discuss with us.

Example numbers are filled in. Replace them with your last month or last campaign. Website visitors is optional; leave it empty if you do not track it.

    Formulas: CPC, CPL, CPQL, CPV, CPB and CAC = marketing budget ÷ stage count · Drop-off = 1 − stage ÷ previous stage · Revenue (omzet) = purchases × AOV · ROAS = revenue ÷ marketing budget

    Find where your WhatsApp funnel loses buyers

    Tell us about your business, customers, ad budget and sales process. We will find the biggest leak between the ad and the sale. The audit covers:

    • Ad targeting and creative
    • Click-to-WhatsApp setup
    • First-reply time
    • Qualification questions
    • Follow-up and visit booking
    • CRM and lead routing
    • Conversion events sent back to Meta and Google
    • A prioritized fix list
    Start a WhatsApp conversation

    Request a WhatsApp Lead Audit

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