About Pipeline
We connect every ad to the sales pipeline
Pipeline is a WhatsApp Lead Generation Agency. We help businesses whose customers see an ad, chat on WhatsApp and then visit and buy, from residential developers to interior studios, schools, clinics and dealers.
For businesses serving Indonesian households, from the first home to the family car.
The problem we solve
Businesses pay for ads, then lose buyers in the conversation that follows, and few can say where.
Chats arrive from people who do not fit. Replies take hours. Visits are promised but not booked. Ad data, WhatsApp conversations, CRM records and sales results sit in different places.
Pipeline connects them into one measurable funnel, from the ad to the sale.
Our story
Why we are called Pipeline
Before Pipeline, Anthony Christmantoro led marketing at a technology startup. He wanted an agency partner who could plan the whole funnel with him, from first touch to closed deal. The agencies he met each sold one piece: awareness, social media, ads or articles. None of them were accountable for what happened after the click.
Anthony went on to work as a growth marketing consultant. One client was Match Recruitment, the headhunting firm led by Jeppy Sim. Jeppy saw first-hand what changes when marketing is tied to the sales pipeline, and in September 2021 the two founded Pipeline together.
Since then we have done that work for SaaS and B2B companies: lead generation, paid campaigns, conversion optimization, analytics, CRM and lead management.
In Indonesia, what happens after the click now happens in WhatsApp. Residential property showed us where that gap costs most, and the same gap repeats in every big household decision that starts with a chat. So we focus everything we have built on one funnel: ads that open qualified WhatsApp conversations and end in a booked visit.
Leads strategy and client work across ads, WhatsApp qualification, CRM and attribution.
Brings the business-owner view: marketing is only worth funding when it shows up in the sales pipeline.
How we help businesses
- Define the offer and audience that start the right chats
- Run Meta Click-to-WhatsApp and Google Search ads
- Keep Google Business Profile active for nearby buyers
- Qualify every WhatsApp chat with AI in seconds
- Route and follow up leads through CRM workflows
- Book and confirm visits, surveys, tours and test drives
- Send qualified-lead, visit and sale events back to Meta and Google
We do not chase chat volume. We build for qualified conversations and show how ad spend turns into visits and sales.
How we work
How we turn ads into booked visits
- 01
Understand the business
We study your offer, customer, competitors, price range, sales process and targets.
- 02
Build the offer and funnel
We define the audience, ad angle, chat script, qualification questions and visit flow.
- 03
Launch the ads
We launch Click-to-WhatsApp and search campaigns, plus landing pages where needed.
- 04
Qualify and route chats
AI qualifies every conversation and passes hot leads to the right salesperson.
- 05
Improve visits and sales
We tune follow-ups, reminders, visit booking and the sales handoff.
- 06
Measure and scale
We send results back to Meta and Google and move budget to what produces sales.
What we stand for
How we work with clients
The full funnel, not one channel
We look past ads and chats to the whole journey, from the offer to the sale.
Marketing and sales on one pipeline
Both teams work from shared definitions, shared data and one view of every customer.
Commercial metrics over vanity metrics
We report qualified leads, visits, bookings and revenue, not reach, clicks or chat counts alone.
Technology that keeps sales in control
WhatsApp, CRM, automation and AI speed up replies and follow-up; your salespeople own the high-value conversations.
Your data stays yours
Each client’s leads and conversations stay with that client. What carries across clients is our experience, never your customers.
Honest about proof
Our track record is in SaaS and B2B, and we label it that way. We never present it as results in the industries we now serve, and we do not promise sales.
Industries we serve
One journey, every big household decision
Real Estate
- Landed housing
- Townhouses
- Apartments
- Villas
Home Improvement
- Interior design
- Renovation
- Kitchen sets & furniture
- Contractors
- Building materials
Education
- Preschools
- Private schools
- Courses
- Study abroad
Healthcare & Automotive
- Dental clinics
- Aesthetic clinics
- Car dealers
Where our experience comes from
Our clients so far include CoHive, Peakflo and Fazpass, where we improved lead generation, conversion and lead management. They are SaaS and B2B clients. They show how we work; for the businesses we serve now we report on cost per qualified lead, visits, bookings and revenue.
Read case studiesFind where your WhatsApp funnel loses buyers
Tell us what you sell, who buys it, your ad budget and how your team handles WhatsApp today. We will help you find the biggest leak between the ad and the sale.